STRATEGIC PARTNERSHIP BETWEEN AIR SERBIA AND VISA

Air Serbia, the national carrier of the Republic of Serbia, and VISA, the world’s leading payment card services company, have signed a cooperation agreement and will issue the first co-brand card, which will be part of the loyalty program for passengers of the Serbian national airline. The new loyalty program, which is already in preparation, aims to further enhance service by offering numerous benefits and various perks.

“We are very pleased to begin our cooperation with VISA, a global leader in the payment services industry. Air Serbia is actively working on expanding its premium offerings both during and beyond flight. The introduction of the first co-brand card is an important step in the joint development of a loyalty program that will provide an even better experience, combining the convenience of everyday transactions with travel privileges. We believe this will further motivate passengers to choose the Serbian national airline for their travels,” said Jiří Marek, CEO of Air Serbia.

One of the key advantages of Air Serbia's new loyalty program is the ability to collect points not solely tied to travel. In this way, cardholders will be able to earn rewards and benefits even when not traveling, making this program even more attractive.

“It is truly a pleasure to be here today as we formalize the strategic partnership between Visa and Air Serbia. As one of the ten oldest airlines in the world—and a carrier that welcomed its one-millionth passenger in the first quarter of 2025 alone — Air Serbia is a symbol of national pride, one we must continue to support and celebrate. On the other hand, Visa is a global leader in digital payments, empowering seamless transactions and opening up entirely new business horizons. We believe that our deep expertise, built through long-standing partnerships with some of the world’s leading airlines, will contribute to further digitalization and modernization of the Air Serbia passenger experience. Our shared goal is to deliver a unique product that brings together secure payments with the joy of travel and added value — both at home and abroad,” said Ana Drašković, Vice President and General Manager of Visa for Southeast Europe.